Kudosity and Sublime X Partner to Bring SMS Directly into HubSpot Workflows

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Kudosity, an Australian messaging technology provider active in multiple countries around the APAC region, and HubSpot consultancy, Sublime X, today announced a partnership...

Kudosity, an Australian messaging technology provider active in multiple countries around the APAC region, and HubSpot consultancy, Sublime X, today announced a partnership that brings SMS into the HubSpot workflows businesses already use to manage customer relationships.

Combining Kudosity’s messaging infrastructure with Sublime X’s integration and implementation expertise, the solution enables businesses to trigger bulk and personalised SMS from HubSpot workflows and record messages against customer contacts. Teams can incorporate messaging into marketing, sales and service activity, alongside email and other CRM interactions.

The partnership reflects Kudosity’s focus on embedding messaging in the platforms and workflows businesses already depend on. For HubSpot customers, this means using existing customer data and automation to send relevant messages, without managing a separate SMS interface.

Alex Macpherson, CEO at Kudosity, said, “Messaging works best when it’s part of the way a business already operates. Our partnership with Sublime X brings Kudosity’s messaging infrastructure into HubSpot, helping teams act on customer information and send relevant messages within their existing workflows.

“It’s about making customer communication simpler for the team and more useful for the person receiving it, whether that’s following up an enquiry, confirming an appointment or providing an important service update.”

The integration supports SMS triggered by customer actions and lifecycle changes, including form submissions and deal stage updates. Messages can be personalised using HubSpot contact data and logged against customer records, giving teams visibility of SMS alongside their other customer communications.

Simon Torsellini, Director, Sublime X Australia, said, “Our clients want their systems to support how their teams actually work. Bringing SMS into HubSpot allows them to use the customer data and workflows they already have to communicate at the right moment.

“Kudosit…

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