This Popular Wearable Now Has Its Own Social Network. Every Account Has a ‘Verified Heartbeat.’

详细摘要

Bots are barred from this social network.

Whoop, the consumer technology company making screenless fitness bands, wants to track more than just your heart rate.

The fitness tracker company launched a social network this week called Whoop Humans, and claims in a recent press release that the feature is “the most verifiably human social network.”

“In a world that’s becoming increasingly artificial, we’re building something deeply human,” said Will Ahmed, founder and CEO of Whoop, in the press release. “Every account represents a real person with a verified heartbeat. They have real goals, challenges, and achievements. That’s what makes Whoop Humans different, and it’s a big area of investment for us.”

Here’s how it works: Whoop members can follow friends, family and other Whoop-wearing people on the wearable’s accompanying app. They can share workout, sleep and recovery milestones in posts. Members can write comments and express reactions within the app.

Whoop designed the network to help customers cheer on each other’s progress and check in with each other if the data is concerning.

Whoop Humans rolled out earlier this week on the app. It’s all up to the user if they want to participate.

Whoop member Mika Bublitz said that the social network allows members to give their friends a boost.

“Sometimes people don’t tell you when they’re not feeling their best,” Bublitz said in the press release. “If I see a friend’s Recovery is low, I can check in and say, ‘Hey, it’s okay to take it easy today.’ That’s what I like about Whoop Humans. It gives us another way to look out for each other.”

Whoop’s fitness bands have become popular. According to the company, more than three million members are part of Whoop’s network and own a wearable. The press release adds that members open the Whoop app more than eight times per day, an indicator of the app’s popularity among people who own a Whoop device.

文章开头，摘自Entrepreneur。如需阅读全文，请前往媒体网站。