Ballarat’s Exotic Bazaar eyes New Zealand expansion

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Exotic Bazaar plans to expand to New Zealand as the Australian food brand forges ahead with its latest manufacturing and fulfilment facility goals. The post Ballarat’s Exotic…

Exotic Bazaar is making moves to expand to New Zealand as the Australian food brand forges ahead with its latest manufacturing and fulfilment facility goals.

The Middle Eastern-inspired food brand began as a small food venture in 2019, offering consumers easy-to-make recipes and pre-blended flavours, before landing on the shelves of Coles.

Earlier in the month, Exotic Bazaar was awarded a grant via the Victorian Investment Fund to support its $2.35 million investment in a new manufacturing and fulfilment facility in Ballarat.

It’s expected the funds will also go towards creating 18 new jobs, as the business moves to bring manufacturing in-house for the first time.

Exotic Bazaar CEO and founder Gilava Pour told SmartCompany, “New Zealand is our first priority for international expansion once our new manufacturing facility is established and operational.”

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“It’s a natural first step for us, and we see it as an opportunity to establish our export capabilities before looking at further international markets,” Pour said.

Beyond New Zealand, Exotic Bazaar will take a “strategic approach”, aiming to understand consumer demand, retail opportunities, and the needs of each potential market before deciding where to expand next.

“Our immediate focus is getting the Ballarat facility up and running and strengthening our position in Australia. From there, we can begin pursuing New Zealand distribution and build our international presence progressively.

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