Don’t worry if you’re a politician without a personality. You can always hire one.

This election needs a bit of personality. When you have a boring product to sell, one of the first moves is to wheel in a brand spokesperson who’s more interesting than the…

يعرض MarketNews العنوان والملخص كما نشرتهما الوسيلة الإعلامية. المقال الكامل متوفر على موقع الناشر. (www.nzherald.co.nz)