Musinsa hits 100 offline stores at home and abroad

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Musinsa Co., a leading driver of the global popularity of Korean fashion, has reached 100 offline stores in South Korea and overseas, five years after opening its first physical…

Musinsa Co., a leading driver of the global popularity of Korean fashion, has reached 100 offline stores in South Korea and overseas, five years after opening its first physical outlet.

Musinsa said on Monday it would open its 100th offline store, Musinsa Beauty Seongsu, in Seongsu-dong, eastern Seoul, on Wednesday.

Including four stores opened under Champion, an overseas fashion brand for which Musinsa secured an official domestic distribution agreement last year and took over operations, the company’s total store count has already reached 104.

More than 100 million customers have visited Musinsa stores to date, according to the company.

Musinsa entered the offline retail market in May 2021 with its first Musinsa Standard store in Hongdae. It opened 31 stores last year and added 40 more this year, reaching the 100-store milestone.

The company plans to open six additional stores by the end of this year, including five outlets of its in-house brand Musinsa Standard and one Musinsa Kicks footwear multibrand store.

Visitor numbers at 75 domestic outlets, including Musinsa Stores, rose 92 percent in January-October from the same period last year.

At three Musinsa multi brand stores in Seongsu, Hongdae, and Myeongdong, foreign customers accounted for 52 percent of orders during the January-October period. Foreign orders also represented 42 percent of total orders at Musinsa Standard stores in the same neighborhoods.

It opened its first two international stores in Shanghai in December last year. Since then, it has added five outlets in Shanghai, Hangzhou, and Shenzhen, including the latest opening on October 31, bringing its overseas store count to seven in less than a year.

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