Nostalgia is paying off big for video game makers
Detailed summary
"The Legend of Zelda: Ocarina of Time" for Nintendo Switch 2 and "World of Warcraft: Forever" dropped this month. "Grand Theft Auto VI" arrives soon.
Gen X and millennial gamers might be feeling a heavy dose of deja vú right now. Major developers are leaning into nostalgia, releasing new video games this month from beloved, decades-old franchises. So far, it seems to be paying off. Blizzard Entertainment, owned by Microsoft, kicked it off on November 4 when it debuted "World of Warcraft: Forever." The original "World of Warcraft" came out 22 years ago. Two days later, the company said the "World of Warcraft: Forever" launch made franchise history. Blizzard said the video game has been the largest launch in "World of Warcraft" history in terms of peak concurrent players and the highest number of returning players.
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