Lagos denies N700m billboard fee, says highest advert costs N10m monthly

Résumé détaillé

The Lagos State Government has denied claims it increased billboard permit fees to N700m, stating the most expensive advert costs about N10m monthly. Read More:…

The Commissioner for Information and Strategy, Gbenga Omotoso, stated this in a statement issued on Sunday in response to a social media post alleging that the purported fee increase explained the absence of National Democratic Congress campaign materials on Lagos roads.

Describing the claim as false, Omotoso said it was “a piece of fake news meant to tarnish the image of the government by mischievous politicians and their social media bullies.”

“They should be ignored and allowed to swim in their ignorance,” he added.

He said the government did not operate billboards, stressing that LASAA was a regulator and not an operator.

“Billboards are owned by private operators. The most expensive billboard is about N10million monthly. The government does not run billboards.

Omotoso explained that the fees payable to LASAA were separate from the commercial costs of media placement, production and other advertising services provided by registered outdoor advertising practitioners.

He said applicable regulatory fees for billboard owners varied according to the size, format and location of advertising structures, with different rates applying across designated zones.

The statement follows a claim by the Director-General of the NDC Presidential Campaign Council, Ibrahim Abdulkarim, who stated that Lagos was charging “almost ₦700 million” for a license to erect a political billboard.

Speaking during an interview on Nigeria Info FM 99.3 on November 13, Abdulkarim linked the cost to the party’s limited outdoor visibility ahead of the 2027 general elections and said the NDC had decided to rely more on grassroots efforts, adding: “We now decided, let us be our own billboard.”

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