IBM Announces Winner of Sports Tech Startup Prize Challenge at Web Summit Lisbon 2026

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LivXP has been selected from a global field of innovators advancing the future of sports through AI. LISBON, Portugal, Nov. 12, 2026 /PRNewswire/ -- IBM (NYSE: IBM) today…

LivXP has been selected from a global field of innovators advancing the future of sports through AI.

LISBON, Portugal, Nov. 12, 2026 /PRNewswire/ -- IBM (NYSE: IBM) today announced LivXP as the winner of the IBM Sports Tech Startup Prize Challenge at Web Summit Lisbon, recognizing the company for its innovative use of agentic AI to transform how fans engage with their favorite teams, organizations, and leagues.

The challenge marks the culmination of the IBM Sports Tech Startup Challenge, a year-long global initiative created to identify and evaluate growth-stage startups building enterprise-ready technologies for sports organizations, teams, media companies, and fans. Launched at Web Summit Lisbon 2025, IBM has engaged founders through showcases at Web Summits in Vancouver, Rio de Janeiro, and Lisbon, alongside a16z Tech Weeks in New York and San Francisco, and in virtual forums. These showcase activities were designed to provide visibility and engagement opportunities and did not confer eligibility, ranking, priority, or advancement in the invitation-only Prize Challenge held this week.

LivXP, a Swiss-American company accelerated at the Harvard Innovation Labs, is an AI-powered impulse commerce infrastructure for sports: auctions, experiences, and sponsor activations that land at the fan's emotional high. From the Tour de Suisse to Boston College Athletics, federations, clubs, international events, and U.S. college sports programs use its white-label platform to reach fans in 150 countries.

"We were incredibly impressed by both the technical innovation and practical application of LivXp's solution," said IBM Chief Communications and Brand officer Sarah Meron. "At IBM, we're always looking for new ways AI can help our clients create more engaging, personalized experiences, and we see exciting potential for technologies like this to enhance the work we do alongside our global sports and entertainment partners."

Upon being announced the winner, LivXP CEO and Co-Founder…

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