Back To Basics: Toyota Bets On Indiana-Built Micro Trucks As Consumers Demand Cheap Vehicles

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Back To Basics: Toyota Bets On Indiana-Built Micro Trucks As Consumers Demand Cheap Vehicles Japanese mini trucks have been a hit with US consumers because they offer an…

Japanese mini trucks have been a hit with US consumers because they offer an inexpensive, compact truck without all the bells and whistles that is also relatively cheap to service.

Toyota Motor has recognized this growing niche in the US truck market and announced Tuesday that it plans to begin making an "ultra-compact utility truck" at its Indiana plant.

The KEI-01 mini truck has a sub-1.0-liter, three-cylinder engine, a configuration more commonly found in motorcycles on US roads.

Toyota also unveiled two separate concept vehicles: an all-terrain vehicle called the SxS and a two-wheeled electric scooter known as the BKE.

The new micro truck has been designed to meet the needs of US consumers via:

"Based on market conditions, customer demand, and operational considerations, Toyota may consider expanding availability to limited retail sales at a later date," company officials said in a news release.

Separately, Michigan-based EV startup Slate Auto, backed by Jeff Bezos' family office, is developing an affordable, modular EV pickup that offers consumers a truck without the expensive, complicated electronics that have driven up repair bills over the years.

The next big push in America's truck market will be simplicity and getting back to the basics of an affordable pickup.

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