Quang Ninh develops tourism friendly to Muslim visitors

Résumé détaillé

Specifically, Quang Ninh is the first locality in the country to sign a cooperation agreement to implement tourism standards friendly to Muslims and is also ...

Halal is a system of standards associated with the requirements of Islam. The development of a suitable service ecosystem is expected to help Quang Ninh better access this promising tourist market, rather than relying solely on traditional sightseeing products.

In the first 10 months of 2026, Quang Ninh welcomed over 20.3 million tourist arrivals, an increase of 10% compared to the same period in 2025. Total tourism revenue reached approximately VND61.324 trillion (nearly $2.4 billion), an increase of about 27%. Thus, the growth rate of local tourism revenue significantly outpaced the growth rate of tourist arrivals.

The result reflects positive changes in the quality of tourism growth and indicates new requirements for promotion and advertising efforts. Attracting tourists, especially international ones, cannot stop at increasing the number of arrivals but should target markets with good spending capacity, long stays, diverse experiences, and varied service usage at the locality.

In 2026, Quang Ninh aims to welcome over 23.5 million visitors, including 6 million international tourists. To realize this goal, alongside effectively exploiting traditional markets, the province is gradually expanding its reach to potential markets such as Japan, India, Russia, Australia, Europe, and Southeast Asia.

In addition to promotion and advertising, local survey reception programs are showing positive results. In the last months of the year, the locality continuously welcomed famtrip groups from Pakistan, Japan, Indonesia, and others to Quang Ninh to survey products, assess service quality, and connect with businesses.

At the recent Indonesia 2026 Meeting, Deputy Director of the Vietnam National Authority of Tourism, Vu Quang Dung, emphasized that developing tourism friendly to Muslims is part of the strategic direction of Resolution No. 26 - NQ/TW of the Politburo.

In recent years, Vietnam has been gradually completing the institutional foundation for the Halal industry.

According to…

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