Tano wants to make creator marketing as easy as buying Meta ads. See the pitch deck that helped it raise $4 million.

Résumé détaillé

Tano, whose customers have included Unilever and Lovable, uses AI agents to vet creators, negotiate deals, and evaluate campaigns.

Will Caplan and Sagar Shah are building the influencer marketing platform they wish had existed when they started out as creators. The duo is behind Tano, a UK-based startup that wants to take on advertising and influencer agencies by simplifying and automating the process of matchmaking brands with creators and running influencer marketing campaigns. On Wednesday, Tano exclusively shared with CMO Insider that it has raised a $4 million seed round, led by Cherry Ventures. It plans to invest the fresh funds in compute and growing its engineering and creator strategist teams, said Caplan, Tano's CEO.

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