CIIE 2026: This booth steals the show

Detailed summary

One exhibition booth at the ninth China International Import Expo (CIIE) in Shanghai looks more like a living room than a trade stand. A wooden desk sits by the curtains, flowers fill a vase on the coffee table, and framed prints hang above the armchairs. But look closer at the wood-paneled walls: two glowing recesses frame entire outfits, giving away that this is actually a fashion exhibit.

Elsewhere on the expo floor, denim commands a hall of its own. Rows of jeans and jackets curve around a long table, each piece lit like a museum portrait. Look closely and you'll spot a smaller detail: colorful Chinese embroidery on a deep-indigo tote designed for the Year of the Goat.

A wooden desk, blue armchairs and framed artwork give Tommy Hilfiger’s booth the feel of a living room at the ninth CIIE in Shanghai, November 2026. /CGTN

Red, white and navy jackets hang beneath a shelf of blue-and-white ceramics as part of Tommy Hilfiger’s showcase of new designs at the ninth CIIE in Shanghai, November 2026. /CGTN

A curved wall of individually lit recesses frames jeans and denim jackets at Calvin Klein’s "Palace of Denim" booth at the ninth CIIE in Shanghai, November 2026. /CGTN

A deep-indigo tote created for the Year of the Sheep features traditional Chinese embroidery around the CK monogram at the ninth CIIE in Shanghai, November 2026. /CGTN

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