MBC group expects tough Q4, sees stability supporting market recovery: CEO

Detailed summary

MBC Group Co. CEO Mike Sneesby said the group faced challenging market conditions in Q3 2026, particularly in advertising, and expects Q4 2026 to be e ...

MBC Group Co. CEO Mike Sneesby said the group faced challenging market conditions in Q3 2026, particularly in advertising, and expects Q4 2026 to be even more difficult.

In an interview with Al Arabiya, Sneesby said the market’s temporary improvement showed that advertiser confidence rebounds quickly once conditions stabilize. He stressed that stability would support a market recovery.

He added that regional stability would help restore confidence in the broader advertising market, creating significant opportunities to improve the performance of the group’s advertising business in the coming period.

Sneesby noted that Egypt has become a key growth driver for the group, with positive performance expected to continue in 2027, boosting MBC’s confidence in exploring further investment opportunities in the market.

MBC Group reported a net loss of SAR 509.79 million in the first nine months of 2026, compared with a net profit of SAR 402.56 million in the year-earlier period, while its net loss reached SAR 445.26 million in Q3 2026, according to Argaam’s data.

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