From seaweed to ski jackets: Perth startup Uluu is bringing plant-based outerwear to the slopes

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Perth startup Uluu has partnered with Norwegian outdoor clothing brand Norrøna to develop waterproof and windproof garments using seaweed-derived materials. The post From seaweed…

Perth startup Uluu has partnered with Norwegian outdoor clothing brand Norrøna.

Together, the companies will work to develop waterproof and windproof apparel made from seaweed, with the first products planned to hit shelves in late 2027.

The funded partnership marks Uluu’s first publicly announced textile collaboration as the company looks to replace petroleum-based synthetic fabrics with biodegradable alternatives.

Uluu co-founder and co-CEO Julia Reisser told SmartCompany the partnership was an important step towards bringing the company’s seaweed-based materials into the clothing market.

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