Trump’s key attribute that Burnham is making his own

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Burnham is a charmer as well as a good communicator. “Always on” comes straight out of the Trump playbook. But this week’s midterm election shellacking suffered by the Republican…

Andy Burnham has something to say about everything. Brexit, “loudcasting”, slavery, stocking up on baked beans and bottled water in case of a national emergency – no topic is too big or too small for the Prime Minister. But does his “Always On” media strategy add up to anything?

Burnham says he entered Downing Street armed with a 10-year plan for government. Since his predecessor Sir Keir Starmer had no obvious plan, this made eminent sense. It was also brassy. Having achieved power through a de facto party coup, the usurper from Manchester was pitching two terms as prime minister to get the job done.

Burnham’s Ten Year Plan – now pushed back until 2027 – is long on ambition: a “rewired” state built around devolution; a new National Care Service for the elderly; decentralised control of water, energy, housing and transport. But it is a vision in search of a budget and strategy.

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