Kiwi agtech Aimer Farming raises $2.44 million to solve the grass-to-beef ratio problem

Résumé détaillé

Aimer combines smartphone and satellite measurements with forecasts of pasture growth to help farmers decide where to graze their herd.

New Zealand agritech startup, Aimer Farming, which helps farmers calculate how much grass they have to feed beef cattle, has raised NZ$3 million (A$2.44m).

The round was co-led by Cultivate Ventures, the Erbacher Food Family, Pacific Channel and Agnition, with backing from Australia’s Antipodean Capital and Aotearoa investors Flying Kiwi Angels, Enterprise Angels and Angel HQ.

The cash will help adapt Aimer’s dairy tech for beef farmers ahead of a 2027 launch, as well as developing its dairy product, expanding satellite pasture measurement service to more farms, and entering new markets via partnerships.

The Aimer platform combines smartphone and satellite measurements with forecasts of pasture growth. Understanding how much pasture’s in a paddock and how quickly it will regrow, helps farmers decide where to graze their herd next, as well as if and when they need to buy extra feed.

Founder and chief technology officer Dr Jeremy Bryant launched Aimer in 2023 from Hamilton. The business now counts more than 800 dairy farms across New Zealand, Chile and the UK, where it launched in June. Farmers in the three countries have scanned their pasture via smartphones more than 500,000 times, while those with a satellite service can monitor their paddocks remotely.

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Bryant said one of the biggest decisions farmers grapple with is when to sell their cattle.

“Knowing how much grass is available, and what’s coming, helps beef farmers plan how many cattle they can carry and when to finish them,” he said.

“We see an opportunity to help them get cattle away at target weights, rather than having feed shortages dictate when they sell. Better feed planning can also help farmers target processor specifications and supply windows where premiums are available.”

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