Will Woolworths ever win the supermarket war?

Detailed summary

The nation’s two grocery giants have been engaged in seemingly endless trench warfare over market share. Now the market believes Woolies will pull ahead.

On Thursday, October 29, Woolworths chairman Scott Perkins proudly told shareholders at the grocer’s Bella Vista headquarters how a “refreshed and invigorated” management team had turned its fortunes around.

These are tough times for Australian households, which are being crushed under the weight of rising prices and elevated interest rates, but they are good times for Woolworths investors.

Opening of the article, excerpted from Australian Financial Review. To read the rest, open the article on the publisher's site.