Asda makes major change to supermarket checkouts in all stores

Detailed summary

Asda is making a major change to supermarket checkouts across all of its UK stores in a bid to improve the shopping experience for customers.

Asda is making a major change to supermarket checkouts across all of its UK stores in a bid to improve the shopping experience for customers.

The supermarket chain has announced plans to open more full-service checkouts in stores so that customers, especially those doing bigger food shops, can more easily get help from store staff when they need it. The change comes as Asda’s newly appointed CEO David Potts takes the reins this week and has asked Asda’s 1,100 store managers to focus on fixing the things that matter most to customers shopping in its stores.

Speaking from Asda’s store in Pudsey on his first day as Asda CEO, David Potts said: “More than anything Asda shoppers want great value which is why the business has invested to get back on the pitch when it comes to low prices. But visiting stores as a customer over the last few weeks has shown me we aren’t as focused on the rest of the shopping trip as we need to be.

“We’re making it harder than it should be for customers to get what they want, move around the store and pay for their shopping.

“We need to change that, starting now, which is why I’ve instructed all our General Store Managers to open more full-service checkouts, spend more time on the shopfloor and get more product on shelves and well-presented throughout the day.”

Asda store managers across the country have been asked to focus on “three fundamental areas” that will make the biggest difference to the shopping trip.

As well as opening up more full-service checkouts in stores, managers have been asked to spend more time on shop floors to support staff and make sure the supermarket is in good shape for customers throughout the day.

The CEO has also called for more products on shelves and for these to be well presented so that customers can find what they’re looking for more easily.

Mr Potts added: “The shopping trip is everything and by making Asda easier to shop so customers can find what they came for and get through the checkouts easily, they’ll come…

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