Entrepreneurs highlight trust and customer relations in online business

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Doha, Qatar: For a growing number of small business owners in Qatar, selling products no longer begins with opening a shop. Instead, they are turning...

Clockwise from top left: Grace Gonzales, Apple C Dizon, Cyndy De Leon and Annie Esmer.

Doha, Qatar: For a growing number of small business owners in Qatar, selling products no longer begins with opening a shop. Instead, they are turning to social media platforms, where live broadcasts allow them to display products, answer questions and communicate directly with customers.

From perfumes and beauty products to clothing and other consumer goods, online sellers are finding ways to reach buyers without relying entirely on traditional retail outlets. However, entrepreneurs interviewed by The Peninsula say building a successful online business requires more than attracting viewers or making quick sales.

For Grace Gonzales, CEO and owner of Ysamina for Fragrance Perfume Beauty and Incense Products, gaining customers’ trust is among the most important lessons she has learned from running a business. Her experience reflects a challenge facing online retailers, where customers may not have the opportunity to examine products in person before purchasing them.

Live e-commerce offers business owners an opportunity to address this concern by presenting their products directly, answering questions and maintaining regular contact with customers.

Apple C. Dizon, owner of DressApp & Co Trading, believes that running a business requires respect, patience and a willingness to look beyond immediate profits. “Business is a long-run investment,” she said, advising aspiring entrepreneurs against starting a business solely because they want to make quick money.

Her advice reflects the importance of consistency in a market where customers have numerous shopping options and can easily compare products and prices online.

For Cyndy De Leon, owner of C and D Luxe Trading, honesty is particularly important when dealing with customers from different backgrounds. “I make sure to be honest about the products that I sell,” she said.

Unlike conventional retail transactions, livestream commerce gives…

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