CeraVe Becomes "The Official Moisturizer of Arrakis" in First-Ever Film Partnership with DUNE: PART THREE

Detailed summary

The global campaign brings CeraVe's developed with dermatologist, moisturizing cream with 120 hours of hydration to the epic cinematic universe of DUNE in a series of social first…

The global campaign brings CeraVe's developed with dermatologist, moisturizing cream with 120 hours of hydration to the epic cinematic universe of DUNE in a series of social first videos.

NEW YORK, Nov. 13, 2026 /PRNewswire/ -- CeraVe, the #1 dermatologist-recommended skincare brand in the US1 and recommended by over 80,000 dermatologists worldwide2, announced its first-ever official film partnership with Warner Bros. Pictures and Legendary Pictures' Dune: Part Three. The campaign brings CeraVe's hydration expertise to the driest planet in cinema, marking the brand as "The Official Moisturizer of Arrakis" ahead of the film's December 18 theatrical release.

The epic conclusion deserves an epic solution! Dune: Part Three marks the epic conclusion to one of the biggest global film franchises of the decade, a billion-dollar saga whose appeal spans the globe. On Arrakis, the driest planet in fiction, every drop of moisture is precious, making the finale a fitting stage for a brand built on hydration.

At the center of the partnership is CeraVe Moisturizing Cream, from #1 Dermatologist Recommended Ceramide Skincare Brand Worldwide3, now offering a new level of efficacy with 120 hours of hydration. Through a series of social films, the campaign brings CeraVe's signature "medutainment" approach to Dune: Part Three, blending skincare science with entertainment.

The Official Moisturizer of Arrakis was created and produced by OBB Bolded, OBB's branded content studio. This campaign continues the partnership between L'Oreal and OBB Bolded, coming off of the Cannes and Clios award-winning campaign: Kevin Durant's 'New Face of Legs.' 'The Official Moisturizer of Arrakis' was filmed in Samalayuca Dunes in Mexico and Mexico City and directed by Maca Rubio from Stink Films.

Arrakis' Most Precious ResourceThe brand is debuting the custom media spot "Precious Resource" today. In the spot, which reimagines the lore of spice on Arrakis, there's a twist in the narrative when a character…

On…

Opening of the article, excerpted from PR Newswire. To read the rest, open the article on the publisher's site.