Pet Parents Demanding Healthier, Human-Grade Food

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Pet care is evolving as owners embrace advanced nutrition, preventive health and technology to improve pets’ wellbeing.

Pets are more a part of the family today than ever before and domestic animal care is expanding to meet new preventive healthcare, advanced nutrition and increased wellness demands.

Pet feeding has changed considerably over the past century. In the early 1900s, dogs and cats ate mostly table scraps. Canned food and kibble became popular in the mid-20th century, followed by specialized foods in the 1980s. Today, owners increasingly want high-quality food that meets their pets’ nutritional needs and addresses specific health concerns.

Pet food providers are responding to these expectations with a wider range of options. In addition to high-nutrition food, owners are seeking products that support immune function, mobility and digestive health, or address sensitivities and allergies.

“People are realizing that what we now know about health and longevity applies to dogs too: Real food and less…

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