Starbucks in China eyes growth through quality over quantity

Detailed summary

Renovations and 'customers only' seating policy aimed at boosting appeal

Starbucks is moving away from competing directly with rival Luckin Coffee over the expansion of store networks. (Photo by Kohei Fujimura)

DALIAN, China -- Starbucks is reinventing itself in China after the U.S.-based coffee chain shifted operations to a joint venture with a local investment fund, aiming to compete on store quality rather than on scale or price.

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