Hankook Tire wins Google Ads award for global growth

Detailed summary

South Korean tire manufacturer Hankook Tire & Technology has won the International Growth award at the 2026 Google Ads Impact Awards for expanding its artificial…

South Korean tire manufacturer Hankook Tire & Technology has won the International Growth award at the 2026 Google Ads Impact Awards for expanding its artificial intelligence-powered search advertising strategy across 27 countries.

The company said Thursday that it received the award in the advertiser category for using Google’s AI-based advertising solutions to improve marketing performance across international markets.

Hankook Tire was also named a finalist in the AI Excellence category, which recognizes the use of generative AI in search analysis and advertising innovation.

The company’s global strategy grew out of an initiative in the United States, where AI-powered analysis helped identify previously overlooked consumer demand and uncover about 20,000 new long-tail search keywords.

Long-tail keywords are highly specific search terms that reflect consumers’ particular needs and purchasing intentions.

Hankook Tire subsequently expanded the approach to 27 countries, tailoring search keywords and advertising content to local consumer preferences.

Its campaigns took into account differences in vehicle types, climate, driving conditions and seasonal tire demand across markets.

The strategy delivered double-digit year-on-year improvements in global advertising efficiency and customer engagement metrics, according to the company.

The Google Ads Impact Awards recognize advertisers and agencies that achieve measurable business results and marketing innovation through Google’s AI-powered advertising technologies.

Opening of the article, excerpted from Pulse (Maeil Business). To read the rest, open the article on the publisher's site.