The rise of snackable microdramas

Detailed summary

The popularity of microdramas has spread to other parts of Asia and is now also gaining traction in the UK. One the the companies dipping their toe in the water of microdrama…

Spare Arrow productions in Wales has just released a new microdrama, Glen's Boutique Photo: Supplied/Spare Arrow

Rather than devoting a whole evening to binging on a favourite drama - viewers can now chomp through many episodes on the bus viewing microdramas.

The tiny productions are usually 60 to 90 seconds long and are generally snappy, high-octane episodes designed to keep viewers hooked.

Each series tends to have 50 or more episodes, making the total runtime comparable to a feature film.

They first started in China almost a decade ago and in 2024 the industry surpassed the film box office there for the first time.

The popularity of microdramas has spread to other parts of Asia and is now also gaining traction in the UK.

One the the companies dipping their toe in the water of microdrama production is Spare Arrow, a video production company based in South Wales which has just launched Glen's Boutique.

Kathryn speaks to Producer, Charlotte Brokenbrow, one of the company's founding members.

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