AI is reshaping the path to purchase for Australian shoppers, Stripe research finds

Résumé détaillé

76% of merchants report AI-referred traffic converts at a higher rate, creating a major opportunity ahead of the year's biggest sales season.

76% of merchants report AI-referred traffic converts at a higher rate, creating a major opportunity ahead of the year's biggest sales season.

New research from Stripe reveals agentic commerce is actively re-shaping the Australian retail experience, ahead of this year's anticipated $6.8 billion Black Friday Cyber Monday (BFCM) spend. AI tools are rapidly overhauling discovery with 82% of consumers using them to help guide their online purchases.

Almost all merchants (99%) report receiving machine-driven traffic and 76% confirm it converts at a significantly higher rate than traditional browsing. More than half of merchants (58%) believe agentic commerce will drive more than 10% of their online revenue in the next two years.

As holiday trading moves earlier into November, BFCM is shaping up as Australia's first major stress test for AI-driven shopping. If a retailer’s product information isn’t easy for AI agents to understand, they risk being overlooked when shopper intent—and competition—is at its highest. Merchants that improve how their products are discovered, presented and purchased can close that gap.

Australian businesses can prepare today by uploading their product catalogues to Stripe, making their products ready for AI agents to find and sell as agent-led shopping becomes available. While 59% of merchants say their data is ready for AI-led shopping, only 13% are actively connecting the product, pricing, inventory and payment information agents need to recommend available items. This leaves merchants at risk of being bypassed, with 94% saying they’re worried AI agents will default to competitors with cleaner, easier-to-understand product information.

When AI shopping tools miss the mark, consumers point directly to poor data. Among shoppers dissatisfied with AI search results, the top frustration is suggestions that feel generic and untailored (35%), followed by inaccurate product information (29%), and being directed to products not available in Australia (28%).

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