1. Hello Clever

Résumé détaillé

Hello Clever has turned a new take on payments into a global fintech business, recording 307% three-year growth. Here’s how it did it. The post 1. Hello Clever appeared first on…

Revenue: $17 millionGrowth: 307%Founders: Caroline Tran and Gavin NguyenHead office: Sydney, NSWYear founded: 2021Employees: 110Industry: Financial ServicesWebsite: helloclever.co

Merchants were paying card fees, waiting days for funds to settle, and running separate loyalty programs in the hope of bringing customers back.

Tran and Nguyen came up with a different model. Hello Clever’s ‘Buy-to-Earn’ offering uses real-time payments to give customers instant, merchant-funded cashback when they spend. In August 2022, the fintech processed Australia’s first consumer-to-business PayTo transaction.

Building a new way to pay was one thing. Building the infrastructure needed to take it overseas proved considerably more complicated.

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Rather than relying on another provider’s licences and banking infrastructure, Hello Clever decided to build its own foundations. In Australia, that meant securing an Australian Financial Services Licence. In Japan, where foreign payment providers can’t directly access the domestic banking system, it integrated with GMO Aozora Net Bank. Hello Clever has also partnered with Banking Circle to handle services including collections, cross-border payments and settlement as it expands.

At the same time, the business has moved beyond its original Buy-to-Earn model. Its platform now brings together real-time payments, instant cashback and Clever AI, which analyses transactions as they happen to flag things such as customer churn, unusual fees and pressure on margins.

Hello Clever says it has now processed more than $3.5 billion in payments across more than 25 currencies, with offices in Sydney, Singapore, Tokyo, Ho Chi Minh City and New York.

The US is a major focus for Hello Clever’s next stage of growth. The company already holds Money Transmitter Licences in three states and plans to add more as it builds out its operations there.

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