Cresta Launches in Japan as Momentum in Asia Accelerates

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Cresta opens its Tokyo office, names Jim Tamura Country Manager, and announces work with Shop Japan, BELLSYSTEM24, and Kotoba Technologies. SUNNYVALE, Calif., Nov. 11, 2026…

Cresta opens its Tokyo office, names Jim Tamura Country Manager, and announces work with Shop Japan, BELLSYSTEM24, and Kotoba Technologies.

SUNNYVALE, Calif., Nov. 11, 2026 /PRNewswire/ -- Cresta, the AI operating system for customer experience, has launched in Japan and opened its Tokyo office. Jim Tamura, who previously led ElevenLabs' business in Japan and Korea, has joined Cresta as Vice President, Country Manager. Cresta's platform is available with a Japanese-language interface and Japanese voice capabilities.

"Japan has the highest expectations in the world for customer experience quality," said Ping Wu, CEO of Cresta. "It is also a country confronting labor shortages and other challenges that are making it more difficult than ever for businesses to meet those expectations. Cresta's vision is to make great customer experience an unlimited resource. Together with our Japanese customers and partners, we will bring that future to life."

Japan is renowned worldwide for its high standard of hospitality, known as "omotenashi." This extends to customer experience in all areas, including customer service and sales. But meeting that service standard has often come at a cost to the people providing it, spawning a national debate about how to provide world-class service in a way that is sustainable for employees. And with a severe labor shortage coinciding with a new law requiring employers to prevent customer harassment of employees ('kasuhara'), Japanese companies are at a turning point where they are rethinking customer experience from the ground up.

Cresta helps companies meet this moment in three ways. AI Agents resolve customer inquiries and take repetitive work off people's plates, Agentic Assist augments human agents in real time, and Conversation Intelligence analyzes 100% of interactions so every conversation makes the next one better.

"I joined Cresta to help Japanese companies give customers fast, personalized help wherever they need it, while empowering the…

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