Made in Russia helps Russian food innovation reach the UAE: The story of TUNNER

Résumé détaillé

The Made in Russia national brand has become a familiar name at major business events in Dubai. Now it is helping Russian food producers to introduce their products to UAE buyers.

Russia and the UAE are building closer business ties, and the Made in Russia national brand has become one of the most visible bridges between the two countries. The UAE has entered the top 10 of Russia's trading partners: in 2025, bilateral goods trade exceeded $12 billion, setting a new historic high. Behind these figures are real companies, from builders and engineers to food producers, who are looking for reliable partners across the Gulf. Made in Russia was created to help them meet.

Made in Russia is a national programme that helps Russian manufacturers promote their products abroad. Companies that join the programme receive practical support: a place on collective stands at international exhibitions, help with media coverage, and meetings with potential buyers and distributors. Manufacturers can also certify their products under the national brand. To receive the Made in Russia certificate, a company's production, quality control and documents are checked against clear requirements. The certificate then shows foreign partners that the product is truly made in Russia, that its quality has been verified and that the supplier can be trusted.

The UAE is one of the programme's most active markets. Last year, Made in Russia brought 30 companies to Wetex in Dubai, a major exhibition on energy, water and the environment, and another 30 manufacturers to the Big 5 construction show, where the national brand had a collective stand of 312 square metres. This autumn it returns to Big 5 Global, which takes place from November 23 to 26, 2026 at the Dubai World Trade Centre. For visitors, the idea is simple: instead of searching for suppliers one by one, they can meet a group of Russian companies in one place, under one trusted brand.

Made in Russia is not limited to heavy industry or construction. Food and wellness producers are also part of the programme, and for them trust matters even more.

One example is Food-Innovation LLC, a Russian manufacturer, a resident of the…

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